Now she’s looking online for potential partners — and she’s got plenty of options.As the baby boomer population ages, more and more dating Web sites are focusing on retirees looking for love, and no wonder: About 30 percent of baby boomers are single.IAC, which owns sites like and Chemistry.com, started in 2011 for 50-and-over singles looking to date.“We saw a fervor for something just for them,” says Joshua Meyers, CEO of People Media, the targeted- dating subsidiary of IAC.“All he did was talk very inappropriately about his ex-girlfriend and said horrible things, like that she was stalking him,” she recalls. And I started looking at how I could leave.” Rogo explains verification means that anyone who signs up has to submit their first and last names and Social Security number.
In April, Stitch.net, a Tinder-like dating app for the over-50 set, launched, and it’s set to debut a local New York section next month.
Like Tinder, it shows users just one profile at a time, and it alerts them to profiles where a person they’ve liked has liked them back — so they’re less likely to reach out to someone and be met with silence.
Stitch co-founder Marcie Rogo, 29, says she first became aware of the need for a site for seniors when she worked at an assisted living facility in 2010.
“Seniors aren’t the elderly babies that people stereotype,” she explains. ’ And if you’ve lost your spouse, it’s really hard to meet someone new.” Paulette finds Stitch especially appealing because it conducts extensive background checks — something she appreciates since she’s had bad experiences in the past with dishonest dudes online.
“They’re real people with real pride, and it’s very hard to go up to someone and say, ‘Hi, I’m Lucy. “So many men on dating sites are married,” she says.
Five years ago, she went out with a man she met on Match who acted quite strangely.