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The design is unequivocally straightforward: you're shown a profile of a fellow dater selected on the basis of a few of your stated preferences, and you swipe right if you're interested or left if you're not.
It's simple but effective: Tinder's right and left swiping function is now the blueprint for most dating apps.
It’s ubiquitous; ingrained into current western culture in the same way as Nando’s and Uber.
Hinge has been heralded as the ‘sophisticated Tinder’ – an app that works in a similar way, but isn’t so tuned into the premise of casual digital dating.
Instead, the app attempts to connect people who are already in extended friendship circles.
No, it’s because Fuzzy Banter is exactly what its name suggests: farcical fun for lads in chinos, possibly flying off to Marbella.
Dyer himself said: "It's like Tinder, but with more b******s and mystery." There’s that reference to Tinder again – but this time it goes in the opposite direction to Hinge; instead moving into the territory of less charm, more unabashed naughtiness.
Fuzzy Banter offers the intriguing prospect of not being able to see possible matches, which may well appeal for the more outlandish men among us.