Online dating industry growht
In 2015, the march of new dating apps slowed to a crawl.Instead, the story of the year was the IPO of Match Group, the division of Inter Active Corp (IAC) that housed its dating properties, including Match.com, Ok Cupid, and red-hot mobile app Tinder.
Mobile app Hinge also has its "high season" from Christmas to Valentine's Day, and then, CEO Justin Mc Leod says, "it falls off right after Valentine's Day."Those looking for love are looking to online-dating services more than ever, even though they have fewer options for it than they did two years ago.
According to a new report from the Pew Research Center this month, usage of online-dating sites or apps by 18- to 24-year-olds has tripled since 2013.
And it isn't just the young: Usage has doubled among those between ages 55 and 64.
Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013.
In the days leading up to Valentine's Day, Ok Cupid, which is also part of Match Group (MTCH), sees a 15% increase in new sign-ups.
In fact, from the day after Christmas to the day after Valentine's Day, Match sees a 60% increase in new member registrations.