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Eighth-ranked photo-sharing app Instagram had over 500 million monthly active accounts.Meanwhile, blogging service Tumblr had more than 555 million active blog users on their site.Due to a constant presence in the lives of their users, social networks have a decidedly strong social impact.Other social networks like Tumblr or Twitter are all about rapid communication and are aptly termed microblogs.
The most popular social networks usually display a high number of user accounts or strong user engagement.
For example, market leader Facebook was the first social network to surpass 1 billion monthly active users, whereas recent newcomer Pinterest was the fastest independently launched site to reach 10 million unique monthly visitors.
- Ken Bolton, Cornell University, Research Librarian This statistic provides information on the most popular networks worldwide as of Sepember 2016, ranked by number of active accounts.
Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.71 billion monthly active users.
The majority of social networks with more than 100 million users originated in the United States, but European services like VK or Chinese social networks Qzone and Renren have also garnered mainstream appeal in their areas due to local context and content.
Social network usage by consumers is highly diverse: platforms such as Facebook or Google+ are highly focused on exchanges between friends and family and are constantly pushing interaction through features like photo or status sharing and social games.